Haroldson, who has a bachelor’s degree in industrial engineering from Texas State University, was born in Alberta, Canada but is a Texan at heart, moving to the Lone Star State at two years old. She joined Entergy in 2018 as a field engineer responsible for the Huntsville and Navasota networks, then moved to her current position in late 2019. Since 2021, her role has included managing the distribution pole program.

“Our team is responsible for managing the inspection, treatment, restoration, and replacement of the distribution wood poles across our system. The program has come a long way and it’s evident to see the reliability improvements we’re making.”

That impact on reliability is one of Haroldson’s favorite things about her job.

“I like the fact that we can see the difference we’re making. It feels very personal when we make an improvement to the system, then see the outages go down and reliability measures go up.”

Like many Entergy employees, Jasmin notes an especially impactful time to see that connection to the community is during storm restoration. As a member of the forensics team during storm activation, Jasmin is part of a group that that investigates situations and events to identify what could be done differently to avoid them in the future. Her team also assists in storm restoration by executing existing and planned projects, obtaining right-of-way approval, and relocating off-road lines to be truck accessible.

Haroldson explained she’s most proud to work for Entergy that when she thinks about the company’s involvement in, and impact on, the community.��

“Now that I work here, I realize just how much goes into being able to flip a switch and have a light turn on. And more than that, just how much Entergy touches everything in our communities. We really do power life.”

Outside of work, Jasmin enjoys hiking, traveling, and fishing. Her favorite trip, which encompassed all three passions, was to Alaska.

#Meetthepros

Our team of lineworkers are on the front lines, in buckets and on the ground, day and night, in freezing rain and sweltering heat. On sunny days and in the aftermath of storms; on weekends and holidays, these devoted employees face challenging situations daily that require technical expertise, intense focus, and thorough safety measures.

“Already this year we’ve had several significant storms that our crews worked relentlessly to safely restore power each time, while they continue to stand ready for whatever hurricane season brings,” said Charles Long, power delivery interim senior vice president. “We’re thankful for their commitment and the pride they take in powering our communities safely.”

Hear our team members��discuss the challenges, and rewarding moments, of linework:

To participate in honoring lineworkers and their families, post your message using the hashtag #ThankALineworker for #keepingthelightsonsafely on social media.

Interested in learning more about what it takes to join a crew? You’ll find facts, stories highlighting team members and more at entergy.com/lineworkers.

Our lineworkers help maintain our power lines, routinely working in the harshest of conditions and 50-plus feet in the air and underground to help keep our homes, businesses and communities powered each day. These devoted employees face challenging situations on a daily basis that require technical expertise, intense focus and thorough safety measures.

This year, we’re excited to launch a new webpage dedicated to our lineworkers. Interested in learning more about what it takes to join a crew? You’ll find facts, stories highlighting team members and more at��entergy.com/lineworkers.��

“As our team stands ready to respond to what will likely be another active hurricane season, we would like to take a moment to recognize the hard work our lineworkers provide, day in and day out,” said Charles Long, vice president of reliability and resiliency. “We’re thankful for their commitment and the pride they take in powering our communities.”

To participate in honoring lineworkers and their families, post your message using the hashtag #ThankALineworker on social media.

Meet Don Adcock, who oversees Entergy’s vegetation management program. Don’s team manages approximately 92,000 miles of overhead electrical lines. To put that into perspective, the world’s circumference is just under 25,000 miles. That’s three and a half trips around the globe.

“We use different technology, including computer modeling and satellite imagery, to help efficiently manage such a large geographic area that is native to nearly 100 different tree species,” Adcock said. “Spanning more than 94,000 square miles, ��we see a variety of unique challenges with vegetation. Many trees, for example, are capable of growing to heights that impact our distribution lines.”

Did you know?

• It is common to have trees growing to more than 100 feet tall in our right-of-way corridors, some even reaching as high as 160 feet.
• Fast-growing species, like the black willow tree which can grow six to seven feet each year, are capable of growing from ground level into our lines within just three to four years.
• Seed production is constantly re-populating a new generation of trees to maintain, like the water oak tree which drops about 20,000 acorns per tree, per year.
• Some species’ seeds provide even bigger challenges than additional growth, like the sweetgum tree which produces spiked-ball seed capsules. These seeds easily clog up lawn mowers or worse, become fast-moving projectiles if shot out the side of the mower deck.
• We also have threats like the locust tree, which produces thorns up to eight inches long that can poke holes in tires and go through the soles of shoes when stepped on. ��

Artificial intelligence helps predict vegetation growth

Our top two sources of vegetation-related power outages are overhanging limbs or trees on the line outside the right-of-way. In 2020, we introduced the use of artificial intelligence to predict vegetation growth on feeders, the main distribution lines used to transmit electricity to customer homes or businesses. The technology considers tree species, growth rates, customer density, environmental conditions, and vegetation clearance from conductors to determine a natural cycle for every feeder across the system and to generate a criticality score for prioritization. This information, combined with field observations, is used to identify which areas are due for trimming in a given year to prevent customer outages due to grow-in and allow the shifting of resources to more impactful areas.

The team also uses satellite imagery to detect the distance, both horizontally and vertically, between our lines and trees to identify areas that need attention. Leveraging historical satellite imagery also allows us to create a growth rate model to predict an optimal trim cycle for each segment along the system. While the technology is complex, the output is quite simple, we trim circuits with faster growth rates more often.

Sustaining landscapes and the health of trees

As part of maintaining an efficient schedule, we trim trees only when necessary and go to extra effort to preserve the health of the trees to the greatest degree possible. To do this, we follow specifications developed by the International Society of Arboriculture. In addition, the����has repeatedly named Entergy a Tree Line USA utility as a result of our commitment to proper tree pruning, planting and care in our service area. Learn more��here.

Storm ready

Our year-round storm preparations include the vegetation management program and the targeted “ground to sky” vegetation trimming, which removes tree limbs that would normally have been above the power line. Throughout the year we also maintain minimum standards such that every pole worked on is evaluated for any potential vegetation issues and the problems are resolved.

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Installing advanced meters and the supporting communications network is one of several investments we have made to build a smarter, more resilient grid for everyone. Other enhancements include , the new and improved customer engagement portal, advanced software known as the Advance Distribution Management System used to visualize and control the distribution grid, the addition of new smart devices that can communicate with each other, and the ADMS system to coordinate and implement changes when an event occurs.

“Over the last few years, Entergy has significantly modernized the grid, most recently completing three million new meter installations across our four-state service area,” said Dale Claudel, Entergy’s vice president of grid modernization and strategy. “These new technologies bring real benefits to our customers, like putting more control in their hands to better manage their energy usage. It also gives us clearer insight to the power grid and how it is operating, ultimately creating a smarter energy future for our customers and communities.”

Advanced meters work together with other smart grid technology to identify power outages more accurately and automatically isolate them, which reduces outage times for our customers.

“These upgrades also lay the foundation for newer technologies and customer solutions, including distributed energy resources and energy storage,” Claudel said. “For example, solar panels combined with battery storage can play a key role in grid resiliency and flexibility in the near future. Our team is refining ways to integrate advanced energy technologies into the power grid and provide clean energy solutions for our customers.”

Be in control with myAdvisor

Advanced meters provide customers with many benefits, including online energy��management tools to help you better manage your energy usage and potentially save money on monthly energy bills.

After logging into your online, the customizable myAdvisor dashboard provides an overview of your account and personalized information:

• Usage and Cost: Compare energy usage and costs by month, day, hour and even 15-minute intervals for electric customers and one-hour intervals for gas customers. Also, see impacts of the weather, temperature and rainfall and view estimates of how energy is being consumed.
• Bill History: View past bills, including a breakdown of energy charges and fees to see how they change from month to month.
• Bill Projection: Get an estimate of what an upcoming bill may be, based on usage remaining similar over billing cycle.
• Bill Analyzer: Compare bills to the previous month and year, to understand impacts that may have been caused by the number of billing days, energy usage, fuel costs and weather.
• Home Assessment: Make these energy-saving tools more personalized to your home, including predicted savings and customized goals.
• Savings Plan:��Create a plan to help track savings and receive customized recommend actions to help meet savings goals.
• Proactive Alerts:��Set alerts to be notified by email or text for notifications set to your frequency preferences for the following:
• Usage has surpassed threshold amount set.
• Cost has surpassed threshold amount set.
• Status of usage and cost based on goals set.
• Bill Projection:��All registered myEntergy customers with an advanced meter can receive a notice of their estimated monthly bill during the billing cycle.

Customers can access these tools through or Entergy’s mobile app.

View more tutorial videos .��

Earlier this year, Entergy’s distribution lineworker certification program was evaluated and restructured to meet the requirements of an industry-recognized apprenticeship program��across each of the states we operate in. The program is now registered with the U.S. Department of Labor, meaning all apprentices who complete the new program are eligible to receive a nationally recognized credential. The program is currently being piloted in North Louisiana and will soon be ready for launch to the full apprentice population.

“This national certification is a reflection of our commitment to building a safe and well-trained workforce,” said Rick Riley, Entergy senior vice president of distribution��operations and asset management. “This newly centralized program will allow us to continue focusing on safety and quality in everything we do.”

During the certification program, apprentices receive training and on-the-job learning with resources like customized curriculums and state-of-the art training facilities, ensuring consistent and high-quality learning across the company. Throughout the process, apprentices are periodically evaluated to ensure they’re progressing on track, including 6,000 hours of on-the-job learning and 632 hours of related instruction and classroom learning.

To learn more about career opportunities at Entergy, visit .

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On July 10, Entergy joins the Edison Electric Institute, the International Brotherhood of Electrical Workers, the Utility Workers Union of America and the National Electrical Contractors Association in observing National Lineworker Appreciation Day.

Over the last year, the COVID-19 global pandemic and an extremely active storm season has amplified the essential nature of their roles.��

“Our team of lineworkers are dedicated to powering life in our communities, on sunny days and in the aftermath of storms; on weekends and holidays,” said Eli Viamontes, vice president of utility distribution operation. “We’re proud of their commitment and thankful for them each and every day.” ��

Nearly 2,000 frontline workers are part of the Entergy family. They, along with contract lineworkers, construct, operate and maintain equipment and more than 121,000 circuit miles of transmission and distribution lines that deliver electricity to our 3 million customers.

To participate in honoring lineworkers and their families, post your message using the hashtag #ThankALineworker on social media.

Beginning this year, we took a new approach to upgrading our feeders, which are the main distribution lines used to transmit electricity to customer homes or businesses. By coordinating projects across our system on a more holistic basis, we’re able to focus on achieving sustainable reliability gains through these investments. This means preventing future outages, reducing the number of customers affected should an outage occur and improving the dependability of our service to our customers.

Feeders to be worked in 2021 were selected based on their historical outage performance and expected benefits, targeting areas to eliminate frequent or extensive power outages.

The type of work being done on these feeders may include:��

• Strengthening or upgrading the associated poles to increase resiliency.
• Updating older, poor performing wires to reduce conductor failure.��
• Adding smart devices, as part of our distribution automation initiative, to reduce the number of impacted customers should a fault occur.
• Splitting long feeders with high customer counts and adding in redundancies to reduce the impacts of outages.��

We’ll send more information to customers affected by these ongoing reliability projects, notifying when projects are being worked in a given area and updating our outage map to show where reliability work is underway.

Check out entergy.com/reliability for more information and updates on Entergy’s reliability projects.

Just two years after the first meter was installed in January 2019, the company is now two-thirds of the way through its planned installation of approximately 3 million meters across our four-state service territory of Arkansas, Louisiana, including New Orleans, Mississippi and Texas. The project is expected to be completed in 2021.

“This is a significant achievement for Entergy as advanced meters lay the foundation for the next generation of grid technologies for our customers,” said Dale Claudel, Entergy’s vice president of grid modernization and strategy.

Advanced metering has already begun to provide Entergy customers greater insight into their energy usage, new tools to help them better manage usage and enhanced communication between our company and our customers. With the implementation of a new distribution management system in November, advanced meters provide nearly instant awareness of power outages customers may be experiencing. These advanced meters also support more effective outage management during storm restoration work, which was demonstrated earlier this year.

Advanced Technology Supports Storm Restoration

For the first time during Hurricane Zeta restoration, advanced meter technology led to the restoration of power to 1,000 customers without sending a crew to the location or calling customers to confirm the status of power.

“Restoring power to a thousand customers may not seem like a lot for a storm that caused more than 480,000 outages, but the glance into how this system will work in the future is exciting,” said Distribution Operations Centers Director Clay Adams. “There’s a time-savings component related to this efficiency, but there are also safety benefits and customer impacts. Each case we can close without rolling a crew means our employees are on the road less, restorations are completed sooner and our customers are informed faster.”

During a storm, advanced meters are helping us to visualize, analyze and efficiently manage repairs, reducing outage times while quickly and accurately allowing our distribution operators to verify service restoration. Identifying the precise location of outages improves the accuracy and speed of detecting the upstream cause of outages and allows our operators to triage problems more quickly.