The company recently filed two proposals with the Public Utility Commission of Texas: the , more commonly known as SETEX, and the . These transmission lines will improve how electricity moves across Southeast Texas—boosting capacity for new homes and businesses, reducing the risk of outages, and supporting job creation and investment in the region. They’ll also enhance grid resiliency by adding geographic diversity—helping the system better withstand extreme weather—and ensure compliance with federal reliability standards set by the North American Electric Reliability Corporation.

If approved, the SETEX project would add a new 500-kV transmission line to the western portion of Entergy Texas’ 27-county service area, connecting new substations in Newton and Montgomery counties and spanning up to 160 miles. The Cypress to Legend line would span up to 49 miles between Hardin and Jefferson counties. While there are multiple routes and route segments under consideration, the final route for each project will be determined by the PUCT as part of the regulatory review process.

“As the communities we serve continue to grow, we have a responsibility to grow with them,” said Eliecer Viamontes, CEO of Entergy Texas. “These investments are about preparing Southeast Texas for what’s next—more families, more businesses, more opportunities. Our goal is to build a resilient grid that customers can count on and a stronger foundation for the region’s future.”

Entergy Texas operates within the , a regional transmission organization that oversees energy planning across 15 U.S. states and Manitoba, Canada. Both the SETEX and Cypress to Legend projects were identified through MISO’s long-range planning process as critical to ensuring reliable and cost-effective service as demand continues to grow. If approved by the PUCT, Cypress to Legend is expected to be in service by 2028, and SETEX is expected to follow in 2029.

These projects are key components of Entergy Texas’ Southeast Texas ���ϳԹ��� Plan, also known as STEP Ahead. STEP Ahead is a long-term strategy to power economic growth, strengthen reliability and support vibrant communities across the region. The comprehensive plan includes investments in resiliency, generation, transmission, and distribution to serve one of the fastest-growing areas of the country. Entergy Texas’ continued focus on smart, cost-effective planning has helped keep electricity rates affordable for customers—remaining  for more than a decade.

Learn more about how Entergy Texas is staying a STEP Ahead of the region’s growing energy needs at .

About Entergy Texas
Entergy Texas, Inc. provides electricity to approximately 524,000 customers in 27 counties. Entergy Texas is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. Its customers are connected to the Midcontinent Independent System Operator Inc. power grid, which is a regional transmission organization responsible for administering the transmission systems of member utilities in 15 states stretching across the central region of the United States and Manitoba, Canada. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyTX on social media.

Stuttgart, Ark. – The Stuttgart Chamber of Commerce, the Stuttgart Industrial Development Corporation and Entergy Arkansas announced today the completion of its Select Site certification for two industrial sites, one 154-acres site and one 62-acre site, located in the Stuttgart Industrial Park on U.S. Highway 79. Representatives from all organizations along with Mayor Norma King Strabala were on hand to celebrate the achievements.

Select Site is an initiative designed to provide Entergy Arkansas-served communities with a competitive advantage and shovel-ready sites. This developmental and promotional tool allows communities to certify sites using a set of comprehensive and pre-determined criteria to better satisfy site location searches by consultants and companies.

“We have been working diligently on improving the Stuttgart Industrial Park,” said Bethany Hildebrand, President and CEO of the Stuttgart Chamber of Commerce. “For the past two years, we were successful in obtaining two significant grants, one from the Economic Development Authority and one from the Arkansas Economic Development Commission, that helped us extend water and sewer to the industrial park. This certification is the next step to making these two sites among the top industrial sites in the state.”

Entergy Arkansas Vice President of Business and Economic Development Danny Games was on hand today to recognize the two Stuttgart sites as the newest Entergy Arkansas Select Sites and commended the group on the completion of the comprehensive review and documentation process. A grant was provided by Entergy Arkansas to help offset some of the costs associated with the certifications. Also, as a benefit of certification, a custom video and 360 images of the sites were created by Entergy Arkansas. The Stuttgart Industrial Park Site 1 and Site 2 will be featured on the Arkansas Site Selection Center. You can view the .

“Certifying a site is not an easy or quick task and certifying two at the same time is an even bigger challenge,” said Games. “Accomplishing these certifications ensures that Stuttgart has timely information on hand to satisfy site location consultants and prospective company inquiries. We are pleased to recognize Stuttgart for achieving this milestone and look forward to featuring the Stuttgart Industrial Park Select Sites on our website and promoting them as our newest certified sites.”

�ճ����Select Site initiative helps communities better prepare their sites as winning candidates for high-tech, manufacturing and distribution projects with a thorough audit of the site’s readiness for new or expanding business. Through the Select Site program and the Arkansas Site Selection Center, Entergy Arkansas is helping to meet those needs. Other Select Site properties are located in Little Rock, Jefferson County, Newport, Osceola, Russellville, West Memphis, and Wynne.

Recently announced projects in the state that have begun operations or are under construction on former Select Sites include an Amazon Fulfillment Center in Little Rock, Owens Corning in Russellville and the Tractor Supply Co. distribution center in Maumelle.

�վ��������� for details on each Entergy Arkansas Select Site, including the new Stuttgart sites.

About Entergy Arkansas

Entergy Arkansas, LLC provides electricity to approximately 735,000 customers in 63 counties. Entergy Arkansas is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyARK on social media.

Mississippi Public Service Commission approves annual rate plan, keeps bills 20% below national average

JACKSON, Miss. – On June 17, the Mississippi Public Service Commission approved Entergy Mississippi’s annual rate plan to keep energy rates stable and bills 20% below the national average. The plan, taking effect during the July billing cycle, comes as the anticipated summer heat wave will cause customers to increase their energy usage. The typical residential customer using 1,000 kWh per month will have a bill decrease of .04 cents beginning in July, keeping bills stable.

Despite the increased costs required to generate power, maintain infrastructure and provide electrical service, Entergy Mississippi’s annual rate plan offsets those costs and ensures rates remain as flat as possible, while customers’ energy use is at its highest. The company takes several cost-saving actions to achieve this, including:

• Recruiting new power partners: By bringing new, large customers into our service area, we create a framework that allows us to investment in our infrastructure while lessening the burden for our residential customers.
• Building an all of the above generation mix: Using a diverse range of power sources helps shield customers from fuel price fluctuations and enhances grid reliability.
• Modernizing our generation fleet: With new power generation sources in our plans, the modern technologies will allow us to bring cleaner, more efficient and more cost-effective power to Mississippi.
• Managing fuel costs: Fuel costs are never marked up, so customers pay exactly what we pay. Plus, we’re in a constant state of trying to procure fuel at the lowest price available.

“We’re thankful for the Mississippi Public Service Commission’s continued oversight and support of our efforts to keep rates affordable while making critical reliability improvements and addressing increased challenges caused by vegetation,” said Haley Fisackerly, Entergy Mississippi president and CEO.

The approved plan provides rate stability while also addressing infrastructure upgrades. It includes approximately $525 million related to power quality and reliability improvements, and efforts planned for 2025 to help customers save money through energy efficiency rebates and savings programs.

“It’s more important than ever that our teams work diligently to help keep bills as low as possible, which is why we approach affordability from every angle,” Fisackerly said. “We’re pulling in large customers, so we can direct their funds to modernizing technologies that will benefit all of our customers. And we’re balancing fuel prices, and our generation resources because we know both can fluctuate. We hope this stability will help customers feel some relief from the heat and in their wallets at a time when they need it most.”

As the summer heat rises, customers are reminded that bills are not only impacted by rates, but also energy usage. According to the U.S. ���ϳԹ��� Information Administration, cooling costs can make up more than 52% of an average customer’s electric bill. Customers can visit  to find a variety of tips and resources that help explain bills and save money and energy.

About Entergy Mississippi

Entergy Mississippi, LLC provides electricity to approximately 459,000 customers in 45 counties. Entergy Mississippi is a subsidiary of ���ϳԹ���, a Fortune 500 electric company. Entergy powers life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing in the reliability and resilience of the energy system while helping our region transition to cleaner, more efficient energy solutions. With roots in our communities for more than , Entergy is a nationally recognized leader in sustainability and corporate citizenship. Since 2018, we have delivered more than $100 million in economic benefits each year to local communities through philanthropy, volunteerism and advocacy. Entergy is headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. For the latest news from Entergy, visit the .

About Entergy Texas

Entergy Texas provides electricity to approximately 524,000 customers in 27 counties. Entergy Texas is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyTX on social media.

NEW ORLEANS – Entergy has been recognized as a , a prestigious recognition by Points of Light that highlights the top companies in the United States leading the way in employee volunteerism and community investment. This marks the 10th consecutive year that Entergy has received this significant honor.

In addition to this achievement, Entergy was named the Utilities Sector Leader for the third consecutive year, underscoring the company’s unwavering commitment to being a good corporate partner and community engagement. Furthermore, Entergy was also recognized as this year’s Volunteer Leader Awardee for the first time, acknowledging the company’s work to promote and enhance its employee volunteer programs that ultimately benefit the communities it serves.

“Being recognized as a Civic 50 honoree for 10 years in a row is a testament to our workforce’s dedication and the meaningful impact we have made in the communities we serve,” said Patty Riddlebarger, Entergy vice president of corporate social responsibility. “In 2024, our employees and retirees contributed more than 122,000 volunteer hours valued at $4 million across our service areas. Our employees’ passion for volunteering and community investment not only strengthens our neighborhoods but also embodies our core values and mission as a company.”

The Civic 50 honors U.S. companies that prioritize giving back, empowering volunteer work and creating sustainable community programs. Entergy is committed to giving back and making a difference in the Arkansas, Louisiana, Mississippi and Texas communities it serves.

“In an ever-evolving landscape, companies are looking to ensure that they can meet the needs of their communities, customers and stakeholders,” said Jennifer Sirangelo, president and CEO of Points of Light. “Companies like Entergy are leading the way in showing how social impact benefits their employee’s well-being, strengthens the communities where they do business and brings value and meaning to their work. Their efforts provide a model for others looking to bring the benefits of volunteering and social impact to their workforce and they’re extremely deserving of this recognition.”

Through strategic partnerships with community partners, Entergy continues to implement a range of initiatives aimed at addressing poverty, promoting education and workforce development, providing financial help to vulnerable customers, improving its communities and protecting the environment. Learn more about Entergy’s commitment to .

About Entergy

Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at entergy.com and connect with @Entergy on social media.

Key accomplishments ahead of this year’s hurricane season include:

• Completing 3,000+ critical equipment inspections and more than 300 targeted reliability inspections.
• Installing over 6,700+ distribution poles and more than 120 miles of total transmission and distribution lines.
• Trimming more than 1,300 miles of vegetation and removing 5,200+ hazardous trees.
• Conducting aerial patrols exceeding 7,500 miles of transmission lines to identify potential risks.
• Installing 100+ automation devices to help reduce restoration times.

“This year, we’ve already responded to more than a dozen weather events using our full storm protocols,” said Frank Shannon, vice president of reliability at Entergy Texas. “As a vertically integrated utility, Entergy Texas manages its own generation, transmission and distribution systems—giving us the flexibility to act fast and coordinate seamlessly when severe weather strikes.”

Strengthening the Southeast Texas power grid

Entergy Texas is investing $137 million over the next three years through . These upgrades are projected to reduce outage durations by 1 billion minutes over 50 years and save customers millions in restoration costs.

Additionally, the company  through the Department of ���ϳԹ���’s Grid Resilience and Innovation Partnerships (GRIP) program. These funds support significant upgrades in the Port Arthur area, including replacing or hardening nearly 1,000 structures in the Pear Ridge, Kolbs and Lakeview neighborhoods—areas that are historically vulnerable to severe weather damage.

On the Bolivar Peninsula, , including the use of composite poles to withstand extreme weather conditions, like hurricanes and wildfires. The project also includes new substations, underground circuits and the hardening of critical infrastructure in this coastal community.

Technology upgrades and operational�����𲹻徱�Ա����

Entergy Texas is enhancing its customer and field-facing tools to streamline the company’s response and improve transparency during outages. Updates include a new flood prediction map, an improved Damage Assessment Collection Tool, and an enhanced outage tracker now offering Spanish-language support.

Technology is only as effective as the people behind it. More than 250 Entergy employees and community partners recently participated in . The annual exercise is designed to test storm response strategies, communication protocols and logistical coordination across all departments.

Entergy Texas also maintains more than 160 storm-ready contracts and access to more than 1,600 internal personnel before requesting mutual assistance. The company’s storm response practices have earned it 50 emergency response awards from the Edison Electric Institute.

Pictured: Entergy Texas CEO Eliecer Viamontes joins employees and community partners for a tour of the company’s Mobile Command Center during Entergy Texas’ annual hurricane preparedness drill.

Helping customers stay prepared

Entergy Texas uses advanced modeling tools and historical data to forecast the potential impact of approaching weather. These insights help guide where and when to strategically deploy crews and resources, so power restoration can begin as soon as conditions are safe.

“We can’t control the weather, but we can control how well we prepare for it,” said Shannon. “We encourage every household to have an emergency plan, a storm kit, and a way to stay connected with us throughout a severe weather event. The better prepared we all are, the more resilient our communities become.”

Entergy Texas customers are encouraged to visit the company’s  for information on storm safety resources, personalized outage alerts and the latest restoration updates.

About Entergy Texas
Entergy Texas, Inc. provides electricity to approximately 524,000 customers in 27 counties. Entergy Texas is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyTX on social media.

“This program started as a simple gesture to help families during the summer, and 25 years later, it’s become a vital part of how we serve our communities,” said Stuart Barrett, vice president of customer service for Entergy Texas. “With extreme heat events becoming more common and in recognition of the economic challenges our communities are facing, our annual fan giveaway campaign helps bridge the gap between comfort, safety and affordability.”

Entergy Texas is implementing a series of additional measures to help customers and communities stay cool and pay their bills throughout the summer. In May, teams partnered with local contractors to offer A/C tune-ups and weatherization upgrades at no cost to customers during . Additionally, Entergy’s online  ensures customers have quick access to energy efficiency, bill management and financial assistance resources.

“Whether it’s working to provide bill payment assistance, distributing fans or weatherizing homes, Entergy Texas is committed to helping our customers in need,” added Barrett.

 about how Entergy Texas is helping customers beat the heat while keeping costs down.

About Entergy Texas
Entergy Texas, Inc. provides electricity to approximately 524,000 customers in 27 counties. Entergy Texas is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyTX on social media.

LITTLE ROCK, Ark. – As summer approaches and temperatures continue to rise, air conditioners will start running full blast and lead to an increase in electricity usage. However, staying cool and comfortable does not have to come at the cost of high energy bills. By making a few simple changes around your home, you can improve its energy efficiency and beat the heat while keeping costs down.

According to the U.S. ���ϳԹ��� Information Administration, home heating and cooling costs can make up more than 52% of an average customer’s electric bill. In some cases, poor insulation, air leaks and inefficient HVAC systems can lead to even greater energy costs each year. To keep your home cool without significantly lowering the thermostat and save money on your bill at the same time, try these low-to-no-cost tips.

Improving energy efficiency with low-to-no-cost tips

• Change air filters. Air filters on some air conditioning units require monthly cleaning or replacing.
• Set your thermostat to the highest comfortable temperature. The smaller the difference between the inside and outside temperatures, the lower your energy usage and bill will be.
• Buy a programmable thermostat. A programmable thermostat can help manage costs, is controllable, and can help monitor usage.
• Use fans to cool off. Ceiling fans, box fans and oscillating fans use very little electricity to circulate the air. Make sure ceiling fans are rotating in the right direction – counter-clockwise during summer – to push cooler air down into the room. Be sure to turn all fans off in unused rooms.
• Close blinds, shades and curtains to keep the sun out and the cool air in. Also, close air conditioning vents in rooms that are not in use.
• Seal cracks and holes around doors, windows and ductwork. Weather stripping and caulk will help keep the cold air in and the hot air out.
• Use the myAdvisor���ٴǴDZ�. The usage and cost tool can compare usage history by month, day and hour.

By following these simple steps, you can stay cool and comfortable all summer long while keeping your bills under control. We also offer free comprehensive residential energy audits and rebates to help reduce the upfront cost of installing energy-efficient equipment.

Exploring resources through Bill Toolkit

To make sure customers have quick access to energy efficiency, bill management and financial assistance resources, Entergy created an online platform called . The platform consolidates helpful resources for customers interested in exploring ways to lower their electric use and costs and learn more about different payment options the company offers.

Tracking energy use through myAdvisor

Meanwhile, customers can set electric usage alerts and monitor how much energy they use each day through bill management tools like myAdvisor which is available through their  account online. Tracking usage over time can help customers identify trends that contribute to higher usage and budget their monthly expenses. With the myAdvisor dashboard, customers have access to not only usage and cost details, but also bill history and projections, analyzer tools and more. On the Entergy mobile app, this information can be found by clicking the “usage” tab.

Managing bills through payment and assistance options

Entergy offers several flexible payment options so customers can choose when, where and how they receive their bills.

•  allows customers to pay their bills when it works best for them.
•  allows customers to “level out” seasonal energy use fluctuations, making their bills more consistent every month.
•  billing allows customers to get their bills emailed as soon as they post and instant access to two years of billing history.
•  allows customers to avoid late fees, writing checks and paying for postage by having bills automatically deducted from their bank accounts.

Entergy encourages customers who may need additional payment options to reach out. Customers can find out if they qualify for deferred payment arrangements or payment extensions on our mobile app or through ���DzԱ����Ա�.

About Entergy Arkansas

Entergy Arkansas, LLC provides electricity to approximately 735,000 customers in 63 counties. Entergy Arkansas is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyARK on social media.

BATON ROUGE, La. – Super Bowl LIX brought more than football to New Orleans — it helped deliver one of the largest economic impacts in NFL history, serving as the centerfold of a historic era for Louisiana Economic Development, which has secured nearly $62 billion in new capital investment since the start of Governor Jeff Landry’s administration.

 from Louisiana State University’s E.J. Ourso College of Business found the event generated $1.25 billion in total economic activity statewide, more than doubling the impact of the 2013 New Orleans Super Bowl and ranking as the second most financially impactful Super Bowl of all-time, even when compared to much larger host cities.

“Super Bowl LIX was a tremendous success for New Orleans and all of Louisiana,” Governor Jeff Landry said. “Hosting the Super Bowl is so much more than a football game. It’s an opportunity to drive an economic impact that is both immediate and long-term. We seized the opportunity to showcase Louisiana, and we scored huge! ”

The study, authored by LSU Professor Dek Terrell and Economist Nikolas J. Henderson, highlights how the event reached beyond the big game to help grow local businesses, support thousands of jobs, and position Louisiana for even greater future growth.

Economic impact at a glance

• $1.25 billion total statewide economic impact
• 9,787 local jobs supported statewide
• $658 million in total spending by visitors and vendors
• $395 million in wages generated for Louisiana workers
• $82.7 million in state and local tax revenue
• 115,000 total attendees, including 100,000 from out of state, representing 45 U.S. states

The 2025 event also marked the 11th time New Orleans hosted the Super Bowl, matching Miami’s hosting record.

“New Orleans is one of America’s great sports cities—a shining example of culture, resiliency, and community empowerment,” NFL Commissioner Roger Goodell said.

“By hosting its record-tying eleventh Super Bowl shortly after a national tragedy, the Big Easy showed us the power of coming together to achieve a common goal,” Goodell continued, “This impact report is the latest reminder that the Super Bowl is more than a game; it’s an economic engine that supports local businesses and residents, strengthening the host city and state. We are grateful to the New Orleans Saints and the civic and political leaders across Louisiana who welcomed our fans, partners, and media and made this achievement possible.”

A message from New Orleans Saints Owner, Gayle Benson

“This Super Bowl was more than just a game. It was reflective of everything that makes our community so special. As we celebrate the incredible financial impact hosting a Super Bowl has on our economy, I look forward to quickly bringing everyone back together so that we can secure another Super Bowl in the immediate future,” said Benson.

“We have already started discussions with the NFL, and I have personally reached out to Commissioner Goodell, expressing our interest in hosting the game again very soon. Hosting our record-tying 11th Super Bowl was a proud moment for New Orleans and for the entire state of Louisiana. We showed the world our passion, our resilience, and the unmatched spirit of our people. I couldn’t be more proud of how our city came together with heart, hospitality, and purpose to deliver an unforgettable experience for the fans and for our home.”

Long-term exposure and business engagement

“The LSU study shows that the Super Bowl was an unrivaled opportunity in positioning Louisiana to win. The story we shared with the world was one of Louisiana’s aggressive push on innovation and economic development,” LED Secretary Susan B. Bourgeois said. “Governor Landry hosted thousands of visitors at the Louisiana Now Pavilion, where he showed unequivocally that Louisiana is open for business. His efforts and the efforts of everyone involved will pay dividends for years to come.”

For the first time in Super Bowl history, the Louisiana leadership seized on international exposure to promote the state as a top business destination. The effort centered around the 14,000 square-foot Louisiana NOW Pavilion, an immersive space that hosted more than 4,000 local, national, and international business leaders, entrepreneurs, journalists, and stakeholders throughout the entire Super Bowl week.

The multifaceted event venue, born of public and private partnership, was the headquarters for many successful state-sponsored events, including the launch of Louisiana Innovation, or . This new brand and division of LED is dedicated to making Louisiana a leader in the development of high-growth, technology-enabled startup companies.

The Louisiana NOW Pavilion also gave rise to a strong media footprint. Hundreds of journalists visited the site, resulting in news coverage that reached more than 210 million people worldwide and garnering over $6 million in publicity value.

Infrastructure upgrades bring Super Bowl’s impact home

Leading up to the game, state and local officials conducted a coordinated infrastructure revitalization and economic development campaign that was key to the Super Bowl’s success. Infrastructure improvements, led by State Leaders, Greater New Orleans, Inc., the Louisiana Department of Transportation and Development, the City of New Orleans and other partners, included road, drainage, lighting, and beautification projects totaling $70 million across more than 500 initiatives.

“Super Bowl LIX was more than a single event; it was the culmination of hard work, strategic investments, planning, and a united partnership,” GNO, Inc. President and CEO Michael Hecht said. “What we accomplished with state and local partnership was truly remarkable and demonstrates what we can do when we have strong, united leadership. GNO, Inc. was proud to spearhead key infrastructure improvements, enhancements in public safety ,and beautification of the city. The world came to New Orleans and saw more than a great venue — they saw a Louisiana that delivers: in innovation, in energy, in international trade, in manufacturing, and yes, in hosting unforgettable global events.”

The week also shattered tourism records, with 75% of visitors staying more than three nights and widespread increases in spending across the hospitality and retail sectors. Cultural attractions saw surges in attendance, and staffing demand in event services reached new levels.

Broadcast reach and global exposure for Louisiana visibility

Nielsen reported a whopping number of nearly 128 million people watched Super Bowl LIX across TV and streaming platforms — the highest number of viewers in over a decade and an impressive four million viewers more than the next-highest viewed game

With Louisiana’s iconic music, food, and culture woven into the full broadcast experience, from pre-game to post-game coverage, viewers not only saw a world-class event, but a state continuing to prove its experience and capability of unique hospitality and offering endless opportunities well beyond the festivities.

A shared success

The success of Super Bowl LIX was the result of an unprecedented level of coordination among state and local agencies, economic development organizations, civic leaders, and private partners. From infrastructure upgrades to international business outreach, the event set a new standard for future host states.

“These results confirm what we already knew: when Louisiana’s communities unite to achieve a goal, we deliver at the highest level,” New Orleans Super Bowl Host Committee Chairman and ���ϳԹ��� Executive Vice President and General Counsel, Marcus Brown, said. “Super Bowl LIX was more than a game; it was an economic catalyst and a powerful statement to the world that Louisiana is a premier destination for cultural enjoyment and business investment.”

“The hard work, planning and determination of the Host Committee and our partners paid dividends for the entire State of Louisiana. This massive effort exceeded expectations, and we redefined what it means for a major event to uplift an entire state. From small businesses to global brands, every part of Louisiana shared in this success. The incredible impact numbers from Super Bowl LIX confirm it was one of the most successful Super Bowls in recent history and further support the Host Committee’s theme: it’s what we do,” Greater New Orleans Sports Foundation and New Orleans Super Bowl LIX Host Committee President & CEO Jay Cicero said. “This success would not have been possible without Mrs. Benson and the Saints; Governor Landry, Lieutenant Governor Nungesser and Louisiana Economic Development; Mayor Cantrell, the City Council and the City of New Orleans; our Chairman Marcus Brown and the entire Host Committee; the staff and Board of the Greater New Orleans Sports Foundation; New Orleans & Company, New Orleans Tourism and Cultural Fund and the entire hospitality community; and over 4,000 volunteers, along with the support of the business community and Louisiana Legislature.”

About Entergy

Entergy was a founding partner of the Host Committee for Super Bowl LIX played in New Orleans, Louisiana, the home of Entergy’s corporate headquarters. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. A Fortune 500 company, Entergy has approximately 12,000 employees. Learn more at entergy.com and connect with @Entergy on social media.

JACKSON, Miss. – Nine communities in Entergy Mississippi’s service area will receive the company’s annual economic development grant to help boost business growth in their communities. The grants are awarded through the Excellerator Competitive Communities program, which helps communities within Entergy’s service area expand and attract new businesses and jobs.

This year, the program is awarding $70,000 in grants to support digital marketing, site development and economic development training. The recipients include the Greater Grenada County Partnership, Tate County Economic Development Foundation, Yazoo County Economic Development District, Cleveland-Bolivar County Chamber, Natchez, Inc., Rankin First Economic Development, Vicksburg-Warren Partnership, Washington County Economic Alliance, and Jefferson Davis County Economic Development District.

“The communities we serve are strengthened when new industries choose Mississippi, and current businesses expand. This grant program is just one way we help influence growth in the state,” said Ed Gardner, Entergy Mississippi vice president of business and economic development. “This year’s recipients serve communities with plenty of potential for development, and we’re excited to see these funds help them succeed.”

Over nine years, the program has awarded over $670,000 to more than 20 Mississippi communities. The grants have assisted with strategic planning, site readiness, and marketing materials.

The selected communities may also leverage the grant when applying for state or federal site development assistance programs. By strategically partnering with Entergy Mississippi, economic development organizations are enhancing industrial sites and elevating their communities.

Entergy Mississippi’s economic development team works with communities year-round to help prepare them for growth. Learn more about Entergy Mississippi’s economic development efforts at .

About Entergy Mississippi

Entergy Mississippi, LLC provides electricity to approximately 459,000 customers in 45 counties. Entergy Mississippi is a subsidiary of ���ϳԹ���. Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at  and connect with @EntergyMS on social media.

-30-